Highlights from Highlights, 1949-1951, Part One
In my youth, the staples of these things were always the Find-Hidden-Objects-in-Picture pages, which somehow amassed enough popularity in the late eighties to bring about a Nickelodeon game show, and of course, Goofus and Gallant, who were so tremendously ridiculous that all five-year-olds mocked them behind their organizedly-disheveled/well-groomed backs (respectively.) The Timbertoes--simply creepy.
Anyways, I've enough excerpts from these magazines to fill several posts, so be adequately forewarned.

I'm glad Papa is covering all his bases this time. Last time, he left out the whole "and talk about them" part, and we wallowed around the house in a traumatically ambiguous hell of our own neuroses and futile desires to be accepted. The house smelled of marinara and burnt hair for days, and we somehow lost all the men's shirts.
But now, everything is totally awesome!
Purpose of Fun: To redress the ills of domestic abuse; to indicate Highlights' broadening audience as bear cartoons make their push to the passive-agressive dad base.
Lesson Learned: You know. It's nice when Dad stops it.

I tell my friends how glad I am that they're not like Marcus Mefirst. People like Marcus Mefirst, you see, stuff their faces with their own egos. My friends--Eggos. Except, of course, this analogy is faulty, as it would be terrifically obscene if my friends were to stuff their faces with such amounts of Eggo.
Purpose of Fun: Tries to teach me about how Launcelot is a whiny fool, and how whiny fools get made fun of in letters to Highlights magazine.
Lesson Learned: Be scared of the unknown, namely the mumpity mice. Also, June is eight.

(Please note that this child has not appeared in Highlights, but is strictly here to exemplify somebody I could not befriend.)
Carrying on.

I didn't know that Goofus and Gallant were originally elves. Apparently, this decision was made to tap into the important elvish market demographic that was so powerful from the twenties to fifties. The pivotal change to humans probably came in light of the vast genocide, when we caught wind of their plans to take our supplies of marshmallows and wives. Who the hell knows why they wanted our marshmallows.
Purpose of Fun: Moral indoctrination through elfin example.
Lesson Learned: If squirrels don't naturally frolick to you, you are a wretched snot; where a quick decision regarding spooking/not spooking cows is absolutely necessary, opt for latter choice.

Please note that this was placed in no context; it shared the page with nothing at all related to gestation or farm animals or zoology or whatever. It simply rested at the very bottom of a page, entirely unrelated to anyting else.
Purpose of Fun: Make kids feel smart for thinking of alligator and brontosaurus eggs as other things they should have listed.
Lesson Learned: Expect conversations with a chicken to be notably terse and cold; don't angrily smash your muscovie eggs after the typical 28 days gestation; scoldy dad won't appreciate the hideous duck fetuses on the kitchen floor.

The answers are not given.
Purpose of Fun: Confuse children early into nihilism
Lesson Learned:: Whenever life hands you a lion, remember that somebody made it that small by squeezing it like that. Your concept of an apple cider press, though not at all novel, is thus quite far within the realm of possibility.
Part two: soon.
(Oh, and...images probably copyright Highlights.)




7 Comments:
We did have a subscription at one point, or at least I did. A perennial gift from G&G as I recall. However, these are a wee bit older than my time. Still, it's good to know that about eggs hatching -- I wish I'd had that sort of 4H advice when I was on the mailing list.
i so love reading your posts. i always read highlights at the doctor's office. there was never anything else to read in the pediatrics section. eventually i got wiser and brought in such wonders as the ladies home journal with featured stories of marriages gone wrong.
andy, hope you're doing well and enjoying your travels. have you got a travelogue - or blog available?
dan, reading that was the highlight of my day... but seriously. that magazine used to freak me out, then this summer i was sitting in the doctor's office and i felt compelled to read it. long story short, i got my butt kicked by most of those puzzles...
i guess i just think too abstractly for them.
-mary
Well I must say, that chicken comment was rather unfair. If anything, I've found chickens to be veritable bags of wind when you aren't delving into private matters. I mean, would you feel obligated to fill your responses with superfluous niceties if some intrusive curly-haired bitch asked you about you're offsprings' germination periods? I doubt it!
amazing.
(from Danny)
Yes, I totally remember the old Highlights books. The Goofus and Gallant sections always proved to be a complete farce. "Goofus tracks mud all over the house; Gallant takes his dirty shoes off" But however, the picture shows Gallant all grubby from playing (in a tar pit?). Long story short: Gallant doesn't take a shower and rubs his grimey hands all over Mom's new curio cabinet and contaminates the cookie jar with Lupus by "only taking one cookie, unlike Goofus." What a hoot. They have those at the dentist's office. Nothin' numbs the brain quite like "What's wrong in this picture?" and seeing a turtle playing with ballistic missiles. What a delight.
oh dan.
you make me laugh.
you really are gonna rock the world some day !
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